Tag Archive: customer

Smart businesses know that customer success is a key component of their marketing strategy. This is because customer success helps you not only retain customers but also close more sales and generate more revenue from your existing customers. In this article, we’ll explore how you can use customer success to increase your revenue and build relationships with your audience:

Understand how to acquire customers

The first step to understanding your customer is understanding the customer journey. The customer journey is the process a person takes from being a stranger to becoming loyal, paying customer for your company.

The second key component of the customer journey is understanding the pain points of each stage in their lifecycle. Every person will have different goals and motivations throughout the buying process, but there are some common pain points that most customers will experience at one point or another during this process. It’s …